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Winning Impact

Winning competitions is what determines your pace in this competitive world. And more so for such a competitive industry as wine & spirits. There are so many spirits brands competing with each other for the front row seats on a shelf, where they are the first ones visible to the customers. In such a scenario, winning a medal can act as one of your most powerful marketing tools as well as a selling point.

You can use your winning medal stickers on your brand support tools also. Some of the best places to showcase your London Spirits Competition medal would be:

  1. Brand Deck

  2. Sell Sheet

  3. Shelf Talkers

  4. Case Cards

  5. Bottle Neckers

Marketing Tools by London Spirits Competition

But wait, there's more than winning a medal at the London Spirits Competition can do for you. This is how a London Spirits Competition medal will help you in creating a classy impression on the spirits market in the UK:

  1. Results to go to 50,000+ trade professionals in the UK in the Beverage Trade Network community

News of your victory will reach the right ears, or should we say, the right eyes around the world via the Beverage Trade Network (BTN) community which consists of high-profile buyers who are on the look-out to add new spirits to their profiles and portfolios.

  1. Results will get press awareness among media partners of the London Spirits Competition and will be posted on BTN news and Bevroute News

Our media partners, BTN and BevRoute will provide extensive coverage in their press as well as social media. Let your spirits brand shine in a global spotlight with year-long social media support, targeted for the UK buyers of spirits.

  1. Results to go to 20,000+ Buyers of UK

Yes, we will also be sending the results to around 20000+ buyers in and around the UK. We believe that buyers are the real experts who are directly involved in the development of new spirits brands or buying spirits for commercial resale.

  1. All-Year-Round Social Media

Winners get year-round social media support along with the press support from the London Spirits Competition as well as our media partners BTN and BevRoute

  1. Top 100 winners at LSC will be included in the Top 100 On-Premise & Off-Premise spirits list - Top 100 LSC Spirits

Top 100 LSC Spirits is the list curated and picked up by top-level buyers who assess spirits on the basis of their quality and other aspects at London Spirits Competition. Top 100 winners are showcased here.

  1. Free first 1000 medal stickers added to your sticker order

On every winner’s first medal sticker purchase, other 1000 medal stickers will be added as a gift. These stickers are the mark of spirits' supreme quality.

Key Dates:

Early Bird Pricing Ends - December 10, 2021

Registration Ends - February 28, 2022

Warehouse Closes: March 4, 2022

Judging Date: March 22, 2022

Winners Announced: April 5, 2022

Fee Schedule:

£125 Early Bird Pricing - October 16, 2021, to December 10, 2021

£170 Regular Pricing