Coles Liquor has achieved a remarkable milestone at the 2025 London Spirits Competition with its Pure Origin Tasmanian Vodka being crowned Best Own Label by Quality, a prestigious recognition among global private label spirits.

Crafted in Tasmania, Pure Origin Vodka stood out among hundreds of international entries thanks to its exceptional taste, purity, and craftsmanship. The London Spirits Competition, one of the world’s most respected spirits competitions, uses a unique judging process that assesses spirits on Quality, Value, and Packaging, with judges drawn from the world’s top bartenders, spirit buyers, and Master Distillers.

This accolade confirms Coles Liquor’s commitment to delivering premium-quality, own-label products that meet the high standards of both industry experts and consumers.

"Coles Liquor is one of the leading retailers in Australia and it is great to see the quality they offer in their private label / own label range. To compete with brands from all over the world and getting 96 points is a huge achievement”.

The London Spirits Competition continues to set the benchmark for consumer-relevant judging, ensuring winning spirits are not only outstanding in taste but also offer great value and strong shelf appeal. Winning the Best Own Label by Quality title further positions Pure Origin Vodka as a leader in the fast-growing private label category.

For more information on the 2025 London Spirits Competition and full results, visit the page: 2025 Winners

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