London Competition invites the No & Low Alcoholic Beverages to enter into the competition and be part of the growth. Last week, London Competitions announced Irem Erem as its No & Low Alcoholic Beverages brand ambassador.

Irem Eren has vast international experience (EU, U.S.), and a multidisciplinary background. She is a chemist, holds a master´s in international business & marketing, a WSET Diploma, and is currently studying for a Master of Wine.  Irem held versatile positions in the Wine Industry, from production to sales & marketing, business development, and wine buying at leading wine producers such as Familia Torres prior to her journey in No & Low Alcohol products. Irem Eren currently is the Business Development Director at BevZero, and the no & low alcohol category ambassador. She is also an educator & editor at WSET, and a judge at several wine competitions. BevZero: Global leader in beverage solutions and equipment, specializing in Dealcoholization, alcohol adjustment, and NA beverage development, with a mission, to bring innovative solutions to the wine industry.

IWSR expects no-alcohol volumes to grow at a compound annual growth rate (CAGR) of plus 9% between 2022 and 2026.

The majority (41%) of no/low consumers choose no/low options on certain occasions, and full-strength on others. This behavior is driving no-over-low-alcohol growth across many key markets. Pair this with the rise of functionality, much of which is restricted to no-alcohol by regulations, and the result is a strong performance from no-alcohol overall. The countries where low-alcohol is leading growth rates, such as Japan and Brazil, are early-stage low-alcohol markets with a small volume base. Read the full report on the IWSR website.

Here’s a video presentation by Irem at the London Competitions judges networking party that gives you an insight into the category.

In this talk, Irem Eren from BevZero and London Wine Competition No & Low category Category Ambassador gives you an overview of the No & Low category. 

You will get insights on which countries are gaining popularity in the low and no category worldwide, which product types are expected to come next and grow, and how the category is moving forward.

Please visit the respective wine, beer, and spirits competition website to enter your beverages.

Header image source: BevZero