Striking out as a newcomer can be difficult for many drinks brands. However, for Maite Distilleria, competing in the London Spirits Competition (LSC) was a game changer, boosting their brand and giving them the trust and recognition they needed to succeed in the market.

Even before they opened their doors, Maite Distilleria recognized the value of showcasing their spirits during the event. As a newbie, they recognized the difficulty of establishing confidence in the market. Winning two silver medals for their products before even beginning their first distillation run was a risky gamble, but it paid off handsomely.

Image: Francesco from Maite Distilleria 

The LSC accreditation immediately established legitimacy for the Maite Distilleria brand, removing any reputation of being the "new kids on the block." Winning medals demonstrated to both consumers and industry professionals that this distillery could produce spirits on par with established brands. In the words of one of the company's founders, "Being recognized by international professionals was a way of saying to the world and also to ourselves that we can do it in this complicated world of premium spirits."

Beyond the practical rewards of greater credibility, winning the LSC sparked a fire in the Maite Distilleria team. It inspired them to push the boundaries and discover even more inventive spirits. The accolades validated their vision and inspired them to pursue their profession with even more enthusiasm and inventiveness.

While quantifying the direct impact on sales proved difficult due to their recent inception, Maite Distilleria clearly experienced an increase in interest from consumers and potential partners. Many buyers were driven to their items just because of the medals they got in the competition, demonstrating the importance of recognition in consumer decisions.

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Looking ahead to the 2024 London Spirits Competition, Maite Distilleria is excited to display its quality spirits again. With more items in the works, they hope not only to win more awards but also to use the platform for international recognition and future partnerships. As they prepare to submit their London Dry and Amaro, they recognize the need to continue to participate in such prestigious competitions in order to secure their market position.

Unique Value of the London Spirits Competition

For Maite Distilleria, the LSC represents justice and credibility. Unlike other competitions where winners may raise eyebrows, they believe the LSC's judging procedure is fair, ensuring that truly deserving spirits are acknowledged and appreciated. This belief in the competition's integrity motivates their continuous involvement and passion.

Maite Distilleria has gained valuable trust, recognition, and inspiration through its participation in the London Spirits Competition. From humble beginnings to newfound success, their journey exemplifies the transformative power of believing in one's profession and the opportunities provided along the way, such as the LSC.

As they eagerly await the results of the 2024 competition, they are poised to continue their rise in the world of premium spirits, fueled by passion, ingenuity, and the unwavering support of the London Spirits Competition.