ALDI Australia has earned a reputation for delivering top-quality liquor products that rival premium brands while maintaining affordable prices. This commitment has garnered them numerous accolades in international competitions, proving that great taste doesn’t have to come with a high price tag.

Crafting Excellence Through Partnerships

Close Collaboration with Suppliers

ALDI partners with renowned Australian and international suppliers to ensure exceptional quality across its liquor range. These collaborations are built on trust, expertise, and shared goals. ALDI takes an active role in the development of products, ensuring every single one meets its stringent standards:

- Product Development: ALDI works directly with key producers to ensure products meet their defined benchmarks.

- Global Network: ALDI utilizes its global supplier network and international scale which allows them to secure the foundation for exceptional products in the volumes required. 

- Rigorous Quality Control: Suppliers adhere to ALDI’s exacting standards throughout bottling and packaging to ensure consistency and quality. Products are subject to regular testing to maintain their award-winning reputation.

Long-Term Relationships

By fostering long-term partnerships, ALDI ensures stability, consistency, and mutual growth. Suppliers are chosen not just for their expertise but for their ability to innovate and align with ALDI’s values. This collaborative approach enables ALDI to offer premium products without the premium price tag.

Balancing Quality and Affordability

Streamlined Operations

ALDI’s lean business model minimises overhead costs. They use efficient supply chain practices, including bulk purchasing and global logistics network, to keep prices low. By avoiding excessive marketing expenses and focusing on their core strengths, they pass the savings directly to consumers.

Exclusive Products

Many of ALDI’s award-winning spirits, wines, and beers are exclusive to their stores. This allows them to work directly with producers to develop unique recipes and blends tailored to customer preferences.

Award-Winning Products

Spirits

Some of the top award winning ALDI’s spirits you can try:

- Highland Green Blended Malt Scotch Whisky: Known for its smooth flavor and rich character, it stands out as a top-tier whisky at an unbeatable price.

- Highland Black 8YO Blended Scotch Whisky: This 8-year-old Scotch Whisky is created using a range of the highest quality Speyside and Highland malt whiskies, blended expertly together with grain whisky from the Lowlands of Scotland. 

- O'Donnells Irish Country Cream 700ml: At just AUD$14.99 this really is an affordable luxury!

- Darley’s London Dry Gin: This classic gin has been celebrated for its balanced botanicals and crisp finish, winning several awards at global competitions.

- Tamova Vodka: This four-times distilled, traditional filtered, multi award-winning vodka 

- The Infusionist range of flavoured gins: This new range of Australian-made, small-batch craft gins has already collected numerous awards 

Wines

ALDI’s wine portfolio has received accolades for both its quality and value winning a staggering 381 awards over the last two years. This includes 8 x Trophies, 107 x Gold, 106 x Silver and 159 x Bronze awards. Some of the highlights include:

- Corte Carista Prosecco Rose DOC NV: A delicious pale pink rose of light apricot tones with lifted wild strawberry and lightly savoury aromatics.

- Blackstone Paddock Margaret River Cabernet Sauvignon 2022 

- Blackstone Paddock Shiraz 2021: A perennial favorite, this full-bodied red consistently earns awards for its bold flavors and smooth finish. 

- One Road South Australian Chardonnay: This wine showcases the richness of Australian terroir.

[[relatedPurchasesItems-63]]

The Secret to ALDI’s Liquor Success

ALDI’s liquor strategy is rooted in its mission to provide the best value without sacrificing quality. Their ability to source, produce, and market exceptional products at competitive prices has redefined customer expectations. By maintaining close supplier relationships, streamlining operations, and embracing innovation, ALDI consistently delivers products that delight customers and earn global recognition.  

From their award-winning Highland Green Scotch Whisky to their innovative gin offerings and extensive range of award-winning wines, ALDI demonstrates that excellence and affordability can go hand in hand. By consistently delivering products that exceed expectations, ALDI solidifies its place as a leader in the Australian liquor market.

Also Read: 
Building Global Success: ECA Chair Dianne Tipping on Australian Wine and Spirits Exports
Inside the World of the UK’s Top Spirits Merchants
London Competitions : A Game-Changer for Global Brands