Being a medal winner at the LSC has had a significant impact on our sales. One of our business goals for the year was to gain more traction in the on-trade. Recognition from LSC has acted as a seal of approval in this respect as the competition is judged by some of the world's leading figures from the hospitality sector. This includes a listing with a high-end UK-wide department store whose buyer was on the judging panel. This also includes the opening up of a new export market after we were approached by an importer who had seen coverage of our success.

This is no coincidence. The LSC team did a superb job of promoting the competition and providing a platform for the medal winners.

"Retailers and wholesalers who were 'indifferent' to our products are now queuing up at ‘our door'. The curiosity it has caused amongst the trade and public has increased our sales dramatically. Finally, the award has caused BBC South Today and BBC Radio Oxford to interview us, giving even greater exposure." - Chalgrove Artisan Distillery

"We were thrilled not just for the recognition, but because it comes from a comprehensively considered competition that aims to reward whiskeys that are high quality and attractively packaged." - Andrea Myers, Vice President of Marketing for Heaven's Door.

"Winning a Gold medal and Best Package really is fantastic! I and my wife have worked on the project for over 2 and a half years, so it really is amazing to get such positive feedback after working so hard on this project." - Mallorca Distillery

Gordon Chalmers, Head Distiller and Co-owner of Tamborine Mountain Distillery, Queensland, Australia, shares his opinion on the London Spirits Competition: “Only one word needed: fantastic!”

The London Spirits Competition provided us with an independent evaluation of our products and invaluable feedback about tasting notes. We were happy with the individualized feedback and care taken by organizers to ensure products arrived on time and were given the attention they deserved. We will definitely enter again.

“Winning Gold medals at the London Spirits Competition has proven to be a powerful mechanism to attract international buyers to Headlands’ products. This triggered us to advertise medals through online and print media to promote the Headlands’ portfolio and further illustrate the unique selling points of our products.

“With international food and spirits awards proliferating, it can become unclear what the worth of a gold medal is. The London Spirits Competition is an exception, with buyers holding such an award in the highest esteem. This reflects the inherent value of winning gold medals at the London Spirits Competition, which has helped propel us forward as we grow Headlands both locally in Australia and further afield in overseas markets,” Thomas added.