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10 April 2024

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Photo for: Ago Perrone, Director of Mixology at The Connaught, joins the judging panel

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Ago Perrone, Director of Mixology at The Connaught, joins the judging panel

Ago's contribution to the industry over the past 10 years has been invaluable and prized with an endless list of personal awards which add to the recognitions attributed to the Connaught Bar under his drive.

London Spirits Competition is pleased to announce that Ago Perrone will be joining the 2022 London Spirits Competition judging on March 23. Ago Perrone will also be giving a short 20 minutes presentation to all the judges present at the London Spirits Competition on how to elevate your own bartending and mixology skills and what is the future of mixology. There will be a 5 minute Q and A where judges (other bartenders) can ask Ago direct questions about mixology.

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Having collected the world's most sought-after accolades and being associated with having rewritten the rulebook on hotel bars, Ago Perrone is undoubtedly one of the most prominent figures on the mixology scene globally. Ago's unique and fine approach to hospitality and mixology has established his consistent international acclaim along the timeless and unbeaten popularity of London's Connaught Bar - which he heads since its 2008 opening.

“I am super pleased to have Ago Perrone join the judging panel with other world’s leading bartenders and trade buyers, I really wanted to give our judges a surprise with a small keynote during our lunch. I am delighted to say that our speaker for 23rd March will be Ago Perrone which judges would love to hear from”, Sid Patel, CEO of Beverage Trade Network and London Spirits Competition’.

London Spirits Competition, an International Spirits Competition That Rates By Quality, Value, & Packaging.

Since moving to London from native Lake Como in 2003, Ago has marked the industry for introducing creative and gourmet cocktails with an elegant twist into the classic style service of The Connaught, triggering hotel bars to become approachable and exciting drinking destinations. Before revolutionising the bar scene with The Connaught Bar, Ago had already made a name for himself in the capital. With experiences such as Dusk in Battersea, followed by Notting Hill's Montgomery Place, Ago really had his chance to rise and shine, receiving accolades like CLASS Bartender of the Year in 2006. 

Agostino is a leading hospitality professional with extended experience in the Hotel industry and luxury brands.

In the meantime, Ago had also started travelling the world as an ambassador for Italian spirits brands to raise his profile internationally and had teamed up with three friends in Italy to launch the first Italian online magazine dedicated to mixology - www.Bartender.it - to inspire the local community of bartenders. It wasn't until 2008 though, that Ago was approached by the management of The Connaught Hotel to run the new Connaught Bar and make it what today is referred to as one of the world's top cocktail and hospitality destinations. 

Strong advocate of offering guests a highly personalised experience, along a perfect balance of taste tradition and innovation, Ago's contribution to the industry over the past 10 years has been invaluable and prized with an endless list of personal awards which add to the recognitions attributed to the Connaught Bar under his drive, namely the Best Bar in the World and Europe at the World’s 50 Best Bars in 2020 and 2021.

Taking inspiration from travels and personal encounters with people all over the world, Ago develops drinks with a story that go beyond flavour and immerse guests into engaging narratives. Working with different brands and suppliers who often create bespoke ingredients for The Connaught Bar,  Ago adds to his unique cocktail-making flair an element of uniqueness. 

Today, you can find Ago at The Connaught Bar, where guests arrive from every corner of the world to be served his famed Martinis. He continues to travel the globe, collaborating with top luxury brands, giving trainings, talks and collaborating with first-class personalities of the food and drink industry. Ago's recipes and interviews are featured in a-list press and books in the UK and internationally, being testament to his game changing role in the drinks industry.

International and Domestic Submission deadline is February 22. If you are looking to grow your brand in 2024, looking for product feedback, or looking to get in front of real trade buyers. It's time to enter your brands in the London Competitions. Here's how to enter, costs and benefits.

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