In the spirits beverage space, there are plenty of contenders competing for the limited shelf space in a bar or retail store. A great way to set yourself apart in this crowded arena is to display a winning medal from the London Spirits Competition, a competition that stands for exceptional standards of quality. 

A medal from the London Spirits Competition speaks to your sellability and commercial longevity in a bar, restaurant, or retail store. Display your winning medal stickers not only on your bottles but also on your POS and marketing material like: 

Shelf Talkers

Case Cards

Bottle Neckers

Brand Deck

Sell Sheets

Marketing Tools by London Spirits Competition

Winning a medal at the London Spirits Competition goes a lot further than a win for your brand. We will help you reach consumers and buyers, and create a real impression in the UK spirits market.

Results to go to 50,000+ trade professionals in the UK in the Beverage Trade Network community.

Winning brands will be announced to high-profile buyers in distribution, retail stores, bars and restaurants via the Beverage Trade Network (BTN) community. These buyers are on the lookout to add new spirits to their profiles, menus and portfolios.

Screenshot of a Forbes article featuring results of the 2021 London Spirits Competition showcasing #1 winner, Ramsbury Single Estate Vodka.

Results will get press awareness among media partners of the London Spirits Competition 

We will distribute results from the competition and provide extensive media coverage to brands through our media partners BTN and BevRoute and on our social media channels. Winning brands will receive press coverage through our external media partnerships. 

All-Year-Round Social Media

Your winning spirits brands will shine in a global spotlight with year-long social media support, targeted at UK buyers of spirits including businesses and consumers. 

The Top 100 winners at LSC will be included in the Top 100 on-premise & off-premise spirits list - the Top 100 LSC Spirits.

The Top 100 LSC Spirits is a list curated by the London Spirits Competition and perused by top-level buyers in the UK spirits market. The Top 100 winners are showcased here and are the ones sought after by buyers.

Bonus 1000 medal stickers added to your first sticker order.

On every winner’s first medal sticker purchase, 1000 additional medal stickers are included as a bonus. These stickers are the mark of the spirit’s premium quality as judged by the London Spirits Competition.

Free shelf-talkers, certificates, professional tasting notes, and more.

Winners may download digital medals and order medal stickers for their spirit bottles. Get professional tasting notes and shelf talker templates for no additional charge. These shelf talkers are ready to print and be used as POS for your brands. You will also be able to download and print the medal certificate for your winning product.

(On Left) Digital Marketing of Top 100 LSC Spirits #21 Seacliff Vodka, and (On Right) Sample of 92 Points Gold winning Seacliff Vodka's shelf talker designed by London Spirits Competition

Winners to be shown on Beverage Trade Network's media assets.

Winners will receive unparalleled global reach via BTN’s multiple and varied media networks including the Bartenders Business magazine and BTN's consumer drinks magazine for the UK - the London Drinks Guide. Winners will be showcased and promoted on BTN's new business drinks magazine - The On-Trade focusing on restaurants, bars, pubs, and hotels in the UK. See the Winning Impact with all the benefits winners receive after winning an award at the London Spirits Competition. 

Key Dates:

Registration Ends - 28 February 2022
Warehouse Closes: 4 March 2022
Judging Date: 22 March 2022
Winners Announced: 5 April 2022

Fee Schedule:

£170 Regular Pricing.

For any distiller, brand owner, producer, the competition is an opportunity to have your products assessed by the top premium on-trade spirits buyers in the country.

The 2022 entry process is now open, enter your brands before the submission closes on February 28 and grow your brand in 2022. More info at LondonSpiritsCompetition.com.